"ShopStyle takes our fashion obsession to new heights via iPhone." Nylon Magazine

Press Release:  Shopstyle.co.uk, the fashion site that brings together Britain’s favourite brands and stores under one digital roof, is to launch ‘ShopStyle Mobile’, an iPhone application that recreates the unique ShopStyle shopping experience on your mobile. ShopStyle Mobile launches this week to offer style conscious shoppers the chance to shop on the move from over 2000 fashion, home and beauty brands, including Net-a-Porter, My Wardrobe, New Look, House of Fraser, John Lewis and many more.

The key features of ShopStyle Mobile include:

BROWSE - Browse the latest fashions by brand or category. You can scroll through multiple products at once or see each close-up in the gallery view.

SEARCH - Use the keyword search feature to search within the category you’re viewing or across all products.

FIND SALES - The sale filter shows only those items that are discounted. Available for all items, products within one category, or through a keyword search.

FILTER BY PRICE – So that you only see items within the price range you select.

BUY - Purchase directly from the retailer by tapping the “Buy” button to go straight to the shop’s purchase page.

EMAIL - Email your favourite products to your friends, your family, or yourself.

FAVOURITES - Save your favourite products with one click and view them all from your Favourites screen, then edit or email them.

SEE MORE - Find an item you like and want to see more like it? Tap the image, then click the "See More" button to see all products from the brand or retailers.

“The uptake of new touchscreen phones is phenomenal and increasing, with millions of people now using an iPhone.” says Shannon Edwards, Director, ShopStyle and no.16 in The Independent’s Online Fashion 100 most influential. “Creating a mobile application means that we are able to deliver our unique shopping facility to the growing number of touch phone users who, by the fact that they have invested in an iPhone, are a style conscious and tech savvy audience. These are just the type of users who love ShopStyle.”

ShopStyle UK is creating waves amongst the UK ecommerce market with its focus on revolutionizing the way women shop online. Launched in September 2008, the site is developing rapidly. Only last month ShopStyle announced the launch of its home offering as well as new deals to power the shopping for Marie Claire, iVillage UK and Woman and Home. The site also introduced three new features – MyBrands, ShopStyle 100 and Power Brands - designed to allow the user to create and control their desired shopping experience.

Forbes.com recognizes ShopStyle as a leader in the new mobile commerce field. Download the ShopStyle iPhone app here.

Brian Sugar, CEO of ShopStyle's parent company, Sugar Inc. discusses the evolution of mobile commerce with WWD following the launch of ShopStyle's iPhone app.

WWD by Cate Corcoran

Fashion search site ShopStyle this month introduced an iPhone version of its service that displays fashion images in tic-tac-toe format, horizontally or vertically. The simple menu lets browsers e-mail an item, click to read more details or click to buy.

“At the beginning, we imagine most people will be e-mailing it and completing the purchase online because it’s still cumbersome to make a purchase on most retailers’ sites,” said Brian Sugar, chief executive of Sugar Inc., which owns ShopStyle.

A forthcoming version of the application will add sales alerts and favorites.

Sugar is also developing other iPhone applications, such as a celebrity game that ties into its PopSugar blog.

“I think mobile will be something that matters,” said the ceo. “It gives visibility to ShopStyle. I’m a firm believer that everything you can do on a desktop now you will do on an iPhone in a few years.” For example, people can comparison shop or browse for dresses online while they are walking around shopping in stores, he said.