"ShopStyle takes our fashion obsession to new heights via iPhone." Nylon Magazine

"More and more retailers are doing more and more offers on Cyber Monday, and it's a compelling time to shop." ShopStyle founder Andy Moss, interviewed by WWD.

Forty may be the new twenty, but it doesn't mean you should dress that way! ShopStyle style expert Melissa Davis gave Good Day New York's Makeover Monday a few tips on age-appropriate outfits: from adding a pop of color to a twenty-something's work uniform to freshening a forty year-old's look with a detailed cardigan and sophisticated pencil skirt. Check out all of her tips.

Press Release: ‘Context is King’ for new ShopStyle and mydeco partners

The UK’s leading women’s online destination iVillage.co.uk, part of NBC Universal, one of the world's leading media and entertainment companies, is launching a new shopping strategy to partner with providers of tools and widgets that seamlessly integrate products within relevant content on the website. The move ensures shopping content, provided initially via deals with ShopStyle.co.uk and mydeco, is positioned in context for iVillage users to harness predicted growth in online shopping.

The solution enables thousands of high-street brands and niche products, aggregated by ShopStyle and mydeco, to be pulled into the content according to keywords and displayed within an ‘iVillage recommends’ carousel. The products will sit alongside relevant content across the pregnancy, parenting, diet and fitness, beauty and fashion content. The new shopping strategy, which allows users to discuss products with other users on review boards, will also run across the sister websites Kalimocho.co.uk and DietAnotherDay.co.uk. Food products are currently being considered to be made available for review and purchase within the food and drink channel.

Lulu Phongmany, business development and marketing manager, iVillage.co.uk, said: “We believe that context is king when it comes to harnessing the growth in online shopping and this new shopping strategy has been designed with that in mind. The technology behind our new shopping solution presents users with relevant products, available to buy within the context of the content they are consuming on the site.

“The new approach attempts to replicate the way that women talk about products with their girlfriends. In this scenario, iVillage.co.uk plays the role of the “girlfriend” who makes purchase recommendations within conversation. Fully integrated across our channels and complementing the site content, this fresh approach to e-commerce is an exciting development and is one that will form a new and innovative way to merchandise product on the site.”

The shopping strategy has been introduced to capitalise on the growth in online shopping forecast for 2009, and follows a recent website re-skin as part of an ongoing strategy to expand integrated marketing opportunities. ShopStyle aggregates products from more than 85 fashion and beauty retailers including Next, Miss Selfridge, House of Fraser and New Look. mydeco’s powerful database aggregates over three million products from 1000 home wares retailers, from big high street names to niche retailers including John Lewis, Dwell and Littlewoods.

Annabel Kilner, mydeco Business Development manager, said: “mydeco’s powerful search technology offers ivillage shoppers the UK’s most comprehensive and elegant database of home wares products, whilst letting us reach out to discerning lifestyle audiences with an interest in stylish homes and interiors. As one of UK’s more popular women’s sites, we look forward to working with iVillage.co.uk.

Shannon Edwards, Director, Europe, ShopStyle, said: “This partnership works. For ShopStyle’s portfolio of fashion brands and retailers, we are extending their reach to iVillage UK’s loyal users. For iVillage UK, we are enhancing and deepening their users’ experience and ultimately satisfaction. It’s a creative and innovative digital partnership that truly benefits all parties.”

Press Release:  ShopStyle.co.uk, the fashion site that’s revolutionising the way women shop online, is to power the fashion shopping for IPC Southbank websites marieclaire.co.uk and womanandhome.com.  The deal with IPC Southbank will enable womanandhome.com and marieclaire.co.uk to access over 2000 of Britain’s most desirable high street, designer and beauty brands on ShopStyle and use the site’s unique technology to search by colour, size, item, price, brand and designer.

The deal extends an already successful relationship between the two companies which began last year when ShopStyle began powering the shopping channel for Southbank’s Instyle.co.uk.

Users of both co-branded shopping services can also access ShopStyle’s unique social media applications, already proving popular with the fashion site’s existing half a million unique visitors. From wishlists and sales alerts to unique stylebooks and personalised favourite brands’ shopping experience, ShopStyle offers fashionistas the chance to create a personal collection that they can save, share and then click-through to buy.

In addition, Marieclaire.co.uk and womanandhome.com will enhance the ShopStyle offering with their own editorial sections, such as Buy of the Day and Editor’s Picks.

“We have established a great partnership with IPC Southbank,” says Shannon Edwards, Director of ShopStyle and no.16 in The Independent’s Online Fashion 100 most influential. “The Instyle.co.uk shopping channel has worked really well for both partners and we’re looking forward to extending this successful relationship with womanandhome.com and marieclaire.co.uk,” she continues. 

Roger Cummings, associate publisher of Marie Claire, says: “With this ShopStyle partnership, marieclaire.co.uk has an exciting new shopping channel that our visitors will love. This new addition boosts the site’s existing powerful mix of fashion, beauty and news, which makes marieclaire.co.uk the daily destination for fashion savvy women.”

Linda Swidenbank, publishing director of woman&home comments: “Women who love woman&home really appreciate good fashion and style advice and want to see  shopping ideas to inspire them. Whether it’s shape, season or trend related inspiration they are hugely responsive, so to be able to click and buy from our edited choice is a really exciting proposition.”

SheKnowsBest readers voted ShopStyle one of their top three online sites (small category). See award results. Shop ShopStyle.

Press Release: New Website ShopStyle Living Offers a Superior Shopping Experience and a Community for Home Decorating and Interior Design Enthusiasts

One year after revolutionizing the way women shop for clothes, ShopStyle, a Sugar Inc. company, today announced the launch of ShopStyle Living, the first social shopping site devoted to home decorating. ShopStyle Living allows consumers to cross-shop thousands of furniture and home furnishing brands to build rooms and share décor ideas with family and friends.

“ShopStyle Living is the online equivalent of browsing the aisles of the world’s most fabulous home furnishing store,” said Andy Moss, Founder and General Manager of ShopStyle. “With a simple search, home decorating enthusiasts will have the opportunity to find items from all their favorite furniture and home design stores and discover new brands they may not know - all in one place.”

Building on the success of ShopStyle within the fashion world, ShopStyle Living offers consumers access to hundreds of thousands of the best home and interior design furniture and home décor items. The site launches with national chains like Crate & Barrel and Pottery Barn, major department stores, from Neiman Marcus to Macy’s and leading design studios, including Design Within Reach and Room and Board. New stores and brands are slated to join the list every week.

Consumers can shop ShopStyle Living by brand, store, sale item and price quickly and easily. Results are vividly displayed as large, horizontally-scrolling photos and include rollover information on size, materials, color availability and more. Given the massive selection of known brand names, the effect is more like browsing a home decorating magazine or shopping the most fashionable stores than squinting at the thumbnail results most Internet searches yield.

ShopStyle Living makes it easy for home decorating enthusiasts to get great value by shopping all the sales at once across their favorite stores. They can set price alerts and have ShopStyle Living send an email when their favorite items go on sale. ShopStyle Living’s “Deal” section brings together all the current deals, promotion codes and free shipping offers in one place.

When shopping for the home, people can now leverage ShopStyle Living’s pioneeringcommunity driven merchandising features, combining design trends, social media and commerce, and giving members the tools to interpret the current styles and fashions so they can create, share and shop a personalized StylebookTM.

“Stylebooks have been one of our most popular features at ShopStyle and we are excited to extend it to our home decorating fans,” said Moss. “I look forward to seeing members assume the role of home magazine editors or interior designers, assembling personal Stylebooks of their favorite looks for a room, occasion, or trend that they can share with their friends and/or shop from directly.”

The blogging community can also take advantage of Stylebooks, through a Stylebook “blog it” feature that allows bloggers to draw from ShopStyle Living’s thousands of furniture and home decorating brands to create customized looks they can upload to their own blog and share with their readers with a click of a button. In addition to helping bloggers drive traffic to their own sites, this community driven merchandising feature benefits the entire ShopStyle Living community because they can draw on the collective wisdom of bloggers, much as they do a home design magazine, to create and shop their own looks.

ShopStyle joins the Sugar Inc. family as covered in TechCrunch.

Press Release: Fast Growing Media Company Combines the Internet’s Leading Original Content and Community With The Most Relevant Shopping and Advertising Services for Women

Sugar Publishing announced today that it has entered into an agreement to acquire ShopStyle, the leading social shopping website for women who love fashion. ShopStyle will become a wholly owned subsidiary of Sugar Publishing and continue to operate independently at ShopStyle.com. The company also announced today plans to change its name to Sugar Inc. to better reflect its growing reach and expansion over the past year.

ShopStyle is a social shopping website for women who love fashion. On ShopStyle, women can cross-shop thousands of apparel, shoe and accessory brands from big fashion names like Barneys New York to trendsetting boutiques like Lisa Kline Los Angeles all in one place. A pioneer in community driven merchandising, ShopStyle seamlessly integrates fashion, social media and commerce, giving women the tools to interpret the season’s style trends so they can browse, create, share and shop personalized looks. ShopStyle attracts and engages more than 350,000 women to its site each month. Using ShopStyle technology, Sugar Inc. will expand beyond fashion and provide integrated shopping across the company’s diversified network in a way that is useful, relevant and compelling to its already engaged readers.

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Press Release:  ShopStyle (www.shopstyle.com), a social shopping website for women who love fashion, today unveiled new features that let women interpret the season’s style trends so they can browse, create, share and shop personalized looks. New features include Shopping Districts, advanced search and browse capabilities, and new style community features, including a redesigned home page. These new features were created to help women easily find exactly what they want when shopping for clothing and accessories and discover and be inspired by new styles, stores and brands to expand their fashion repertoire.

Shopping Districts
Teenagers buy designer handbags at Saks Fifth Avenue, women in their 30’s wear trendy tees and baby doll dresses from Intermix and women of all ages buy jeans at Abercrombie and Gap. In the 21st century, age and economics do not dictate where women shop. With this in mind, and to better represent the way women really shop, ShopStyle created Shopping Districts by lifestyle and labeled them by regions familiar to the fashion crowd. ShopStyle’s inaugural shopping districts include:

• 5th Avenue: a glamorous thoroughfare where the world’s fashionable splash their cash – from high-end department stores to designer selections
• SoHo: chock full of chic, trendsetting boutiques, sought-after styles and undiscovered designers
• Main Street: the stores you know, the essentials you need
• CollegeTown: stores geared for the young, urban & collegiate

Browse the Ultimate Fashion Boutique
ShopStyle has developed many new ways for women to find exactly what they want when shopping for clothing and accessories online while offering numerous ways to be inspired by fashion. In the past, women searching for fashion online were faced with a “wall of content” that was difficult to navigate. ShopStyle’s new features aim to make the process easier where women can:

• Browse quicker and easier. ShopStyle’s unique scroll feature with large, beautiful product images eliminates pesky page reloading or having to dictate the number of items viewable per page.
• Search more efficiently. In the past, to refine search results sometimes went too narrow. Women were forced to choose only one size, one store or one brand. ShopStyle’s new features allow women to choose multiple options within categories, brands, stores, prices and sizes. Want to search for black skirts in size 4 and 6? Black skirts by Shopbop, Ron Herman and Barneys? Now, and on ShopStyle, it’s no problem.
• Be inspired by the community. When viewing a particular item, ShopStyle users have the option to see more from that designer, view similar items, or, truly unique to ShopStyle, see how that particular item is being used within personalized looks by the ShopStyle community.

Community Drives the Fashion Trends
On ShopStyle, women determine the trends. ShopStyle’s newly designed home page taps into the creativity of the vibrant and rapidly growing ShopStyle community by prominently displaying looks they have created. New Community Driven Merchandising features include:

• ShopStyle Shopping Districts side by side with looks created by the community to correspond with each district.
• The ShopStyle community’s favorite brands updated in real time
• Daily Hot Deals that showcase the best sales on the most popular ShopStyle items
• Trend Alerts which let women view and shop popular brands and categories of clothing on ShopStyle in one pla• pla
• Tags that allow women to label their stylebook looks to correspond with limitless categories like occasion, season or mood.
• Contests, Comments and Celebrity Looks add to the robust offerings

ShopStyle Unveils My Style Application on Facebook Platform
ShopStyle recently unveiled the FacebookShopStyle Facebook platform application, My Style, which lets Facebook users express their personal sense of style within their Facebook profile. With My Style, Facebook users can pick and choose items from ShopStyle’s comprehensive collection of clothes, handbags and shoes to create and comment on customized looks, list their top designer preferences or “must-have” items that are then incorporated into their Facebook profile. Users can share their style with friends, exchange advice and receive notification when their friends’ styles are updated. The My Style by ShopStyle application can be found in Facebook’s application directory listed under the Fashion and Just for Fun categories.

Quote
"Shopping for fashion and social networking are a winning formula provided the two are closely integrated in a way that is useful to women," said Andy Moss, CEO and founder of ShopStyle. “ShopStyle has successfully tapped into this formula by giving women many ways to shop and be inspired by all the fashion choices