Press Release: Shopstyle.co.uk, the fashion site that brings together Britain’s favourite brands and stores under one digital roof, is to launch ‘ShopStyle Mobile’, an iPhone application that recreates the unique ShopStyle shopping experience on your mobile. ShopStyle Mobile launches this week to offer style conscious shoppers the chance to shop on the move from over 2000 fashion, home and beauty brands, including Net-a-Porter, My Wardrobe, New Look, House of Fraser, John Lewis and many more.
The key features of ShopStyle Mobile include:
BROWSE - Browse the latest fashions by brand or category. You can scroll through multiple products at once or see each close-up in the gallery view.
SEARCH - Use the keyword search feature to search within the category you’re viewing or across all products.
FIND SALES - The sale filter shows only those items that are discounted. Available for all items, products within one category, or through a keyword search.
FILTER BY PRICE – So that you only see items within the price range you select.
BUY - Purchase directly from the retailer by tapping the “Buy” button to go straight to the shop’s purchase page.
EMAIL - Email your favourite products to your friends, your family, or yourself.
FAVOURITES - Save your favourite products with one click and view them all from your Favourites screen, then edit or email them.
SEE MORE - Find an item you like and want to see more like it? Tap the image, then click the "See More" button to see all products from the brand or retailers.
“The uptake of new touchscreen phones is phenomenal and increasing, with millions of people now using an iPhone.” says Shannon Edwards, Director, ShopStyle and no.16 in The Independent’s Online Fashion 100 most influential. “Creating a mobile application means that we are able to deliver our unique shopping facility to the growing number of touch phone users who, by the fact that they have invested in an iPhone, are a style conscious and tech savvy audience. These are just the type of users who love ShopStyle.”
ShopStyle UK is creating waves amongst the UK ecommerce market with its focus on revolutionizing the way women shop online. Launched in September 2008, the site is developing rapidly. Only last month ShopStyle announced the launch of its home offering as well as new deals to power the shopping for Marie Claire, iVillage UK and Woman and Home. The site also introduced three new features – MyBrands, ShopStyle 100 and Power Brands - designed to allow the user to create and control their desired shopping experience.
