LONDON, 28th January 2011.
Fashion shopping site ShopStyle.co.uk has been named the winner of the inaugural Best Aggregate Site award at the Drapers Etail Awards during a ceremony in London last night (27th January). The fashion site, which has been in the UK since September 2008, brings together over 2,000 of Britain’s favourite brands and stores under one digital roof. ShopStyle’s technology allows users to not only search for fashion, home and beauty products but also post on social media sites, blogs, share their opinions with an active fashion community, generate wish lists and create their own personal collection or “StyleBooks”.
In naming ShopStyle as the winner Drapers said; ‘In a very competitive section, judges agreed that ShopStyle stands out from the crowd. The site ticks all the boxes when it comes to design and navigation, while a range of filters allows shoppers to move seamlessly through the large selection of designer, high street, and niche brands this aggregate site brings together.’ Shannon Edwards, Director Europe for ShopStyle says ‘‘The UK is one of the most exciting and dynamic etailing environments in the world. We are very proud to have made such progress in building a successful business over the past two and a half years and to be recognised and honoured by Draper’s is a distinction we are grateful to have achieved’
- Ends – For more information about ShopStyle UK please contact: Bonnie Smail at Cherish PR, bonnie.smail@cherishpr.com
About ShopStyle.co.uk:
ShopStyle has been available in the US since February 2007 and launched in the UK in September 2008. ShopStyle aims to become the UK’s no.1 fashion destination by changing the way women shop online. By bringing together Britain’s favourite fashion brands and stores under one digital roof, ShopStyle gives UK online shoppers incredible fashion choice, instantly. In addition, ShopStyle’s powerful technology drives innovative social media applications including fashion communities, wishlists, sales alerts, mybrands and StyleBooks. This technology has attracted the attention of major brands like Elle and InStyle who are using ShopStyle’s tools to power their online shopping.
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