WOMEN FLOCK ONLINE TO FIND MIDDLETON INSPIRED STYLES

TRAFFIC TO FASHION SITE SHOPSTYLE JUMPS 100% AS WOMEN SEARCH FOR ROYAL WEDDING INSPIRED GLAMOUR

LONDON, 30 April 2011. After yesterday's royal wedding festivities came to an end traffic surged as fashion’s best kept secret was finally revealed.  Britain’s favourite fashion shopping site ShopStyle.co.uk saw an enormous 100%*[1] increase in traffic as women flocked online to find Middleton inspired dresses for their big days this summer.

After 4PM yesterday, women who had watched the royal wedding were clicking online to find Alexander McQueen style, simple white shifts and lace as inspired by the amazing looks worn by the Middleton sisters.

Shopstyle.co.uk - which hosts over 2,000 of the world’s leading fashion and style brands and retailers - saw the term ‘Alexander McQueen’ jump into the top 40 search terms as it was revealed the bride’s wedding dress was designed by the iconic UK fashion house.

Lace, maxi and white dresses also dominated 30% of the top 20 search terms as women across the country searched for a similar style to the Middleton sisters’ classic gowns.

“The impact of the royal wedding was immediate and enormous on our site,’ says Sarah Bush, Fashion Shopper at ShopStyle.co.uk.  ’We are bound to see a spread of Middleton looks across the high street over the coming weeks with lace and white satin featuring over this summer’s wedding season. We are tracking the fashion impact of the wedding live and will be able to show how British fashionistas react to the Royal looks over the coming weeks.”

Whilst Catherine took centre stage, Maid of Honour Pippa also looked resplendent in white Alexander McQueen for the ceremony followed by gorgeous green gown for the evening celebrations. “Our users are already creating and sharing style books and looks inspired by yesterday’s brilliant day,” Bush continues.

Pippa Middleton Maid of Honour style. Dress: Aleberta Ferretti, Shoes: Alexander McQueen, Hair clip: Jon Richard

Hair Accessories by Jon Richard
Wedding Dresses by Alberta Ferretti

Pippa Middleton evening party style. Dress: Aftershock Clutch Bag: Monsoon

Evening Dresses by Aftershock
Clutches by Monsoon

*traffic at 4 pm over that at 12 pm

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The ShopStyle Trend Watch will begin w/c 9 May. Sarah Bush is available for interviews.

For interview requests with Sarah Bush and to sign-up for ShopStyle’s Trend Watch, please contact Bonnie Smail, Cherish PR on bonnie.smail@cherishpr.com.

About Shopstyle.co.uk - ShopStyle has been available in the US since February 2007 and launched in the UK in September 2008. ShopStyle aims to become the UK's no.1 fashion destination by changing the way women shop online. By bringing together Britain's favourite fashion brands and stores under one digital roof, ShopStyle gives UK online shoppers incredible fashion choice, instantly. In addition, ShopStyle's powerful technology drives innovative social media applications including fashion communities, wishlists, salesalerts, mybrands and StyleBooks. This technology has attracted the attention of major brands like Elle and InStyle who are using Shopstyle's tools to power their online shopping.

About Sugar Inc. - Sugar Inc. is an online media company focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle, Coutorture Media, Blogging Platform OnSugar and the PopSugar Network, which includes the insanely addictive flagship website, PopSugar UK as well as FabSugar UK, BuzzSugar, YumSugar, FitSugar, GeekSugar, LilSugar, CasaSugar, TresSugar, PetSugar, SavvySugar and CelebStyle.  Founded in April 2006,the San Francisco-based Sugar Inc. overall receives over 11 million unique visitors a month. World-class investors include Sequoia Capital.

SAN FRANCISCO, CA and NEW YORK, NY--(Marketwire - February 7, 2011) - Social shopping pioneer ShopStyle and Mercedes-Benz Fashion Week have partnered to create the essential app for the Fall 2011 Collections. ShopStyle Mobile, Mercedes-Benz Fashion Week's first mobile app partner, will feature exclusive content and coverage of the Fall 2011 event -- taking place from February 10th -17th in New York. Exclusive coverage provided by Mercedes-Benz Fashion Week for ShopStyle Mobile includes all the must-have information from show schedules to designer profiles, runway photos, event coverage, and industry news. The essential Mercedes-Benz Fashion Week App is available for free download for all mobile devices through ShopStyle's mobile optimized site at http://mobile.shopstyle.com and for iPhone and iPad on the iTunes App Store at http://itunes.apple.com/us/app/shopstyle/id314673827?mt=8.

In addition to offering the essential app for navigating Mercedes-Benz Fashion Week, ShopStyle Mobile delivers instant access to shop and browse over 400 of the best retailers across thousands of designer brands, making it easy for users to search and refine by designer, brand, store, sale items, price, size, and color. The latest version of ShopStyle Mobile now includes new features such as: "Mobile Sale Alerts," which notify the user if individual items or a favorite brand goes on sale; "Product Zoom," allowing mobile users to zoom in on any product image; and "Syncing Favorites," making favorite items readily accessible from your phone or computer. Additionally, ShopStyle Mobile now incorporates all the latest media content from the ultimate industry insider, ShopStyle's sister site Fashionologie, providing breaking fashion news, photo galleries, trends, and shopping advice.

"ShopStyle continually strives to create the most stylish and innovative tools blending fashion and technology," said Melissa Davis, VP of ShopStyle, US. "We are thrilled to be the first mobile application partner of Mercedes-Benz Fashion Week providing exclusive mobile content for one of the world's premier fashion events."

Launched in 2007 ShopStyle is a division of Sugar Inc. and operates sites in the US, UK, France, Germany and Japan.

About Sugar Inc.
Since being founded in 2006, Sugar Inc. has maintained its mission to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences and a robust social community. Sugar Inc. is a leading international diversified women's media company with an audience of more than 18m monthly unique visitors across three business segments: original content (PopSugar.com and PopSugar.tv); commerce (ShopStyle.com); and local (PopSugar's FreshGuide.com) with operations in the U.S., Europe, Japan and Australia. Sugar Inc. is privately held and backed by world-class investor Sequoia Capital.

LONDON, 28th January 2011.

Fashion shopping site ShopStyle.co.uk has been named the winner of the inaugural Best Aggregate Site award at the Drapers Etail Awards during a ceremony in London last night (27th January). The fashion site, which has been in the UK since September 2008, brings together over 2,000 of Britain’s favourite brands and stores under one digital roof. ShopStyle’s technology allows users to not only search for fashion, home and beauty products but also post on social media sites, blogs, share their opinions with an active fashion community, generate wish lists and create their own personal collection or “StyleBooks”.

In naming ShopStyle as the winner Drapers said; ‘In a very competitive section, judges agreed that ShopStyle stands out from the crowd. The site ticks all the boxes when it comes to design and navigation, while a range of filters allows shoppers to move seamlessly through the large selection of designer, high street, and niche brands this aggregate site brings together.’ Shannon Edwards, Director Europe for ShopStyle says ‘‘The UK is one of the most exciting and dynamic etailing environments in the world. We are very proud to have made such progress in building a successful business over the past two and a half years and to be recognised and honoured by Draper’s is a distinction we are grateful to have achieved’

- Ends – For more information about ShopStyle UK please contact: Bonnie Smail at Cherish PR, bonnie.smail@cherishpr.com

About ShopStyle.co.uk:

ShopStyle has been available in the US since February 2007 and launched in the UK in September 2008. ShopStyle aims to become the UK’s no.1 fashion destination by changing the way women shop online. By bringing together Britain’s favourite fashion brands and stores under one digital roof, ShopStyle gives UK online shoppers incredible fashion choice, instantly. In addition, ShopStyle’s powerful technology drives innovative social media applications including fashion communities, wishlists, sales alerts, mybrands and StyleBooks. This technology has attracted the attention of major brands like Elle and InStyle who are using ShopStyle’s tools to power their online shopping.

About Sugar Inc:

Sugar Inc . is an online media company focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle , Coutorture Media , OnSugar and the PopSugar Network, which includes the insanely addictive flagship website, PopSugar as well as BellaSugar , BuzzSugar , YumSugar , FitSugar , geeksugar , lilsugar , CasaSugar , TresSugar , PetSugar , SavvySugar , PopSugar UK , FabSugar UK , PopSugar’s CelebStyle and FabSugar , the 2007 People’s Choice Webby winner for Fashion. Founded in April 2006, the San Francisco-based Sugar Inc. overall receives over 11 million unique visitors a month. World-class investors include Sequoia Capital.

London, 21 July 2010 — Sugar Inc. (SugarInc.com), the leading online women’s media company and parent to ShopStyle.co.uk, has announced the launch of its first social online game - PopSugar’s Retail Therapy. The game, available to play on Facebook, allows players to merchandise and design their own fashion boutiques and dress their characters in the hottest styles and brands.

The game debuts with a host of popular brands, including Topshop, Banana Republic, Barneys New York, Diane von Furstenberg, Gap, Juicy Couture and Tory Burch. Retail Therapy players are given a small and empty boutique, then challenged to stock their stores with clothing from PopSugar’s Retail Therapy brand partners and design their store layout. The virtual clothes are replicas of real items that players can buy directly from the retailer via ShopStyle.

By carrying the best fashions, players earn virtual money to customize their stores with stylized furnishings or grow their stores into giant department stores. In addition to running their own boutique, players can shop at their friends’ stores or stores hosted by brand-name retailers. Players can also download their personalized characters and outfits to social networking sites in order to share their style with their network of friends.

“Our goal is to constantly add innovative offerings that entertain and delight our large audience of women. We wanted to create an addictive game that would appeal to one of their greatest areas of passion — fashion. PopSugar’s Retail Therapy allows women to mix and match dream outfits from their favorite retailers and feel the experience of running their own high-end fashion boutique,” says Brian Sugar, founder and CEO of Sugar Inc.

“What is especially unique about PopSugar’s Retail Therapy is that we have integrated real brands and products into the game environment. All the products featured in the game are available for purchase. Within the game, players can link directly to retailers’ websites if they want to buy the products in real life. This level of brand integration simply does not exist in any other game.”

Sponsors can be involved in the game in a number of ways. Retailers can host in-game virtual stores or provide clothing from their current fashion lines for players’ characters to wear, order, and stock in their own boutiques. They can also sponsor in-store events, gift clothing to players, and introduce limited-availability items that will be coveted by players of the game.

To start, Banana Republic, Barneys New York, Diane von Furstenberg, Gap, Juicy Couture, Topshop, and Tory Burch have all provided virtual merchandise for the game. Diane von Furstenberg and Topshop also have in-game virtual stores that players can shop at.

“PopSugar’s Retail Therapy presents a very innovative way for us to engage with women online who love fashion,” said Meredith Fisher, digital media director at Diane von Furstenberg. “We are excited about the ability for players to link to our website directly from the game and purchase their favorite items. It’s an organic and seamless connection between the virtual world and the real world.”

For more information about PopSugar’s Retail Therapy please visit http://playretailtherapy.com.

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For more information or images please contact Cherish PR on bonnie.smail@cherishpr.com

About Sugar Inc. Since being founded in 2006 by wife and husband Lisa and Brian Sugar, Sugar Inc.’s mission has been to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences, and a robust social community. Sugar Inc. is a leading international diversified women's media company with an audience of more than 16 million monthly unique visitors across three business segments: original content (PopSugar.com and PopSugar.tv), commerce (ShopStyle.com), and local (FreshGuide.com) with operations in the US, Europe, and Australia. Sugar Inc. is privately held and backed by world-class investor Sequoia Capital.

LONDON, 15th July 2010. Fashion shopping site Shopstyle.co.uk, the fashion site that brings together Britain’s favourite brands and stores under one digital roof, announced that it has launched a new fashion shopping application for the iPad. Called ShopStyle Mobile, this free application gives style conscious shoppers the chance to shop on the move from over 2000 fashion, home and beauty brands, including Top Shop, Dorothy Perkins, Marks and Spencer, My Wardrobe, New Look, House of Fraser, John Lewis and many more.

The key features of the ShopStyle Mobile iPad application include:

BROWSE - Browse the latest fashions by brand or category. You can scroll through multiple products at once or see each close-up in the gallery view. SEARCH - Use the keyword search feature to search within the category you’re viewing or across all products.

FIND SALES - The sale filter shows only those items that are discounted. Available for all items, products within one category or through a keyword search. FILTER BY PRICE – So that you only see items within the price range you select. BUY - Purchase directly from the retailer by tapping the “Buy” button to go straight to the shop’s purchase page.

EMAIL - Email your favourite products to your friends, your family, or yourself.

FAVOURITES - Save your favourite products with one click and view them all from your Favourites screen, then edit or email them.

EMAIL AND TWITTER - Email or twitter your favorite products to your friends, your family, or yourself. Click the envelope icon beneath any product to share it with others.

FRENCH, GERMAN VERSIONS - See the latest in fashion from our European retailers. These products will appear automatically if you're in these countries, or switch country from the settings page.

SEE MORE - Find an item you like and want to see more like it? Tap the image, then click the "See More" button to see all products from the brand or retailers.

“The iPad is going to be the ultimate handbag accessory for any style conscious woman and it’s this audience who love shopping for the best of British and international fashion on the move,” says Shannon Edwards, Director, ShopStyle.

ShopStyle UK is creating waves amongst the UK ecommerce market with its focus on revolutionizing the way women shop online. Launched in September 2008, the site is developing rapidly. In April this year ShopStyle introduced ‘ShopSense’ a free service which enables media owners and bloggers to generate revenue from their online content. The ShopStyle Mobile application is also available for the iPhone and iPod Touch.

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For more information, please contact Cherish PR, bonnie.smail@cherishpr.com

About Shopstyle.co.uk: ShopStyle has been available in the US since February 2007 and launched in the UK in September 2008. ShopStyle aims to become the UK’s no.1 fashion destination by changing the way women shop online. By bringing together Britain’s favourite fashion brands and stores under one digital roof, they give UK online shoppers incredible fashion choice, instantly. In addition, ShopStyle’s powerful technology drives innovative social media applications including fashion communities, wishlists, sales alerts, mybrands and StyleBooks. This technology has attracted the attention of major brands like Elle and InStyle who are using Shopstyle’s tools to power their online shopping.

About Sugar Inc. Sugar Inc. is an online media network focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle, Coutorture Media, StarBrand Media, OnSugar and the Sugar Network, which includes the insanely addictive flagship website, PopSugar as well as BellaSugar, BuzzSugar, YumSugar, FitSugar, geeksugar, GiggleSugar, lilsugar, CasaSugar, DearSugar, PetSugar, SavvySugar, CitizenSugar, PopSugar UK, FabSugar UK, TeamSugar, PopSugar’s CelebStyle and FabSugar, the 2007 People’s Choice Webby winner for Fashion. Founded in April 2006, the San Francisco-based Sugar Inc. overall receives 11 million unique visitors a month. World-class investors including Sequoia Capital and NBC Universal fund Sugar Inc.